FirstSpirit
Impress customers with lively content
What is Crownpeak
Crownpeak is the umbrella brand of the FirstSpirit enterprise content management system, which fulfills the highest demands in terms of performance, integration, international scalability, and user-friendliness.
Crownpeak also supports the growth of leading international brands with Fredhopper - an AI-supported product search and personalisation solution.
FirstSpirit
Fredhopper, an AI-supported product search and personalisation engine that combines intelligent automation with human control. This allows merchandising and e-commerce teams to respond flexibly to changing consumer expectations and regional shopping habits - and in a scalable way.
Efficient digitisation with FirstSpirit
Maximum technological freedom thanks to decoupled architecture
The decoupled architecture of FirstSpirit separates the content repository (backend) from the presentation layer (frontend). This offers unrivalled flexibility in the selection of technologies and frameworks for different digital touchpoints. This enables seamless integration into existing systems and ensures rapid adaptation to new channels and technological developments.
Seamless integration and individual expandability
FirstSpirit's powerful integration framework enables a smooth connection to your existing MarTech environment - including CRM, DAM, personalisation engines and analytics platforms. In addition, the exceptional customisability allows core functionality to be extended with bespoke extensions to meet individual business requirements.
More productivity through transparent AI integration
FirstSpirit offers native integrations with various AI providers and a transparent, customer-centric approach. The unique and sophisticated prompt management provides full transparency and flexibility - and ensures that every AI interaction is in line with the customer's brand identity and compliance guidelines.
User-friendly for all roles in the organisation
FirstSpirit offers an intuitive user experience tailored to different roles in your organisation. Marketers benefit from easy-to-use WYSIWYG editors and a centralised content hub for efficient content management. Developers take advantage of the decoupled architecture and low-code/no-code tools - for better collaboration and faster development cycles.
Fredhopper
Fredhopper, an AI-powered product search and personalisation engine that combines intelligent automation with human control. This enables merchandising and e-commerce teams to respond flexibly to changing consumer expectations and regional shopping habits - and in a scalable way.
Our service as a FirstSpirit agency
Conception
- Conception and creation of global corporate websites
- Web experience management
- Portals, intranets and extranets
- Conception of an optimal customer and user experience
- Optimization for mobile devices
- Device Independent Omnichannel Experience
- Planning and implementation of marketing automation, personalization and targeting
- Conception of sustainable customer journey strategies
Architecture
- Consulting and planning of the future architecture
- Consulting and planning of your Content-as-a-Service (CaaS) architecture
- Introduction of standardized development processes
- Integration into existing systems and architectures
- Integration into your existing landscape, e.g. CRM, e-commerce, PIM and MAM
- Definition of interfaces
- Planning of the database architecture
Implementation
- Technical analysis and conception
- Modular implementation and realisation
- Training and coaching of editors and developers
- Module development for special requirements
- Implementation of marketing automation, personalization and targeting
- Development of interfaces
- Quality Management and Refactoring
asioso Gold Partner of Crownpeak
As a Gold Partner of Crownpeak, we at asioso are delighted to be working closely with a leading provider of digital experience platforms. With FirstSpirit, we realize individual and powerful solutions for our customers in the B2B environment. As a digital agency, we support companies in successfully implementing digital strategies and creating sustainable experiences. The partnership with Crownpeak strengthens our position as a reliable technology partner for demanding digital projects.
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