CMS & MAM
It should all be going in the same direction

Manage media efficiently with Digital Asset Management!

An ever increasing number of media, which are provided on more and more channels and where, in addition, the property rights of the individual media must be taken into account, poses great challenges for companies.

Media asset management systems serve primarily to manage and provide the flood of images, videos, presentations, brochures or flyers.  With the offered systems there are partly clear differences. While some concentrate on the "simple" management of images, there are other systems that are available as entire content and media hubs.

Relevant content for your target groups with targeted content marketing!

Content creation without strategy often leads to unchanged content without core messages or purpose. This is confusing for your target audience and can have a negative impact on your credibility and brand.

Content marketing is all about using content that is intended to inform, advise and entertain to draw attention to your company and products. It is a strategic marketing approach that aims to position the company with its target customers in the long term rather than increasing sales in the short term.

What we pay special attention to:

• that your content meets your objectives
• that different channels are operated simply and automatically
• that information gained from the different channels flows back into the CMS in order to learn from them.
• that we use creative methods and techniques such as storytelling

Personalized content for your customer experience

In the past, consumers used to read information as it was provided by the companies. Today, they have other options.

In the "Age of the Customer", as Forrester describes it, the customer is the focus of attention. He wants to receive offers and content tailored to his needs. So it is not surprising that with today's technical possibilities, the customer only wants content that is relevant for him. He simply has no time and no desire to consume content that does not interest him. Some people like football reports with detailed pictures, others prefer product information with videos.

So personalization is the supreme discipline for taking the customer experience to a new level.