Customer Experience Management (CEM, CXM) is concerned with the customer-product relationship. It investigates the emotional attachment of users to products and services with the aim of creating positive-emotional bonds in order to turn satisfied customers into loyal customers. Loyal, emotionally enthusiastic customers are ambassadors for companies, products and services - and thus an invaluable marketing tool.
The term Customer Experience is also often abbreviated as CX. While CX deals with the customer, the user experience deals with the user. There is a large intersection of the two topics.
Relaunch and introduction of a CRM and marketing automation solution
Avira further expands its single source publishing strategy
after-sales portal for Wiha Werkzeuge GmbH
asioso is launching a new portal for recogate GmbH
just make it simple
Wilhelmine-Reichard-Str. 26 80935 Munich
Mon - Fri 8:00 AM - 17:30 PM
Copyright © 2024 asioso. All Rights Reserved.
