content marketing
Content marketing is a component of strategic marketing. In contrast to direct marketing or product marketing, this is an indirect way of attracting attention. Content marketing appears as blogs, in social media, as information publications in newspapers etc. This form of advertising is not intended to advertise a company or a product ("best ever"), but to inform the recipient.
The type of information depends on the channel and the recipient; it can be factually informative, consultative or entertaining.
Here too, the aim is acquisition or customer retention.
Content marketing and added value: When is my content worth more?
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Successful content marketing with SEO
Content as a Service (CaaS) explains
Content recycling: an important component in content marketing
asioso Netz-Spätlese KW 17/2017: New approaches, visual storytelling, conversational commerce...
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asioso net late vintage KW07/2018: Amazon,
mbs Electronics
Generation change at mbs Electronics with asioso at its side...
