marketing automation
Marketing Automation stands for automated marketing of products and services.
This method is software-based in order to make the marketing (sales) processes of a company independent. The goal is to automate the customer and prospect approach to such an extent that campaigns are individualized to customers. For this purpose, sales information is combined with customer behavior.
The result is an automated demand-, time-, and cost-oriented communication with end customers as well as the increase of customer loyalty.
Important terms in the context of marketing automation are Lead Nurturing and Lead Scoring
asioso net late vintage KW07/2018: Amazon,
asioso net late vintage KW 16/2017: Internet purchasing, marketing automation, virtual and augmented reality...
asioso Netz-Spätlese KW26/2017: Smartphone Tracking, Marketing Automation, Storytelling ...
Digital Marketing Trends 2019 in B2B: Evolution instead of revolution
recogate GmbH
asioso launches a new portal for recogate GmbH
TOPP digital GmbH
Relaunch and introduction of a CRM and marketing automation solution
