asioso as partner and expert at the Martech Congress

asioso is represented at this year's Martech Congress as a partner and with Nico Rehmann as seminar and moderator.

Seminar: Digital Experience & Content Commerce on 14.11.2018

Nico Rehmann will lead the seminar and create an interactive day together with the participants.

The key learnings of the seminar are as follows:

• Changes in the importance of content for the customer journey and digital sales
• Discussion of the methods and approach to analyze the initial situation for a content-based commerce strategy
• Recommendations for the definition of the content strategy & content management planning
• Discussion on the editorial and technological implementation of the content commerce strategy

Further details can be found here.

Workshop: Success factors for the contextualisation and personalisation of digital platforms on 15.11.2018

Nico Rehmann will moderate the 70-minute workshop and, together with the participants, will work out the success factors for the contextualization and personalization of digital platforms, such as websites, shops and portals.

About the congress

The MarTech Congress on 14 and 15 November (in Hamburg) offers marketers a new platform for the exchange of experiences around current topics such as Marketing Automation, Lead Generation, Digital Customer Experience and Content and Commerce Integration.

The special: Instead of being passively sprinkled with best practices and recommendations from the stage for a day, the focus of this event is on active discussion of project experiences and expert recommendations, experience-oriented customer approaches and the automation of communication. The congress combines two focal points into one event on one day.

Further details can be found on the Martech Congress website.