Your customers have many opportunities to deal with you and your competitors. That's why CRM has never been more crucial to your success than it is today. Especially in the "Age of the Customer" CRM plays an important role. Because there is no system that can handle your customer data as well as CRM.
Today, companies are inundated with proprietary information. If you understand this information better, you can plan better actions. In essence, CRM equips you with the tools you need to make the right decisions.
No matter whether you are introducing a new CRM solution or optimizing an existing one. In any case, it is important to optimally integrate CRM into the overall organization of the company and to change business processes and workflows accordingly. This means a lot of work for change management.
The essence of marketing science is data and pattern recognition. What do these data show? What does this data say about your audience and what they really want? How can we make our work more intelligent, creative, effective and efficient? Data is the currency of the 21st century. Be successful by being one of the companies that know how to collect, analyse and draw the right conclusions from data.
Integrated marketing systems bring an enormous added value to your company. Smooth processes, clear application and an open structure mean fast and effective action.
Search engines are designed to help people find exactly what they are looking for. The vast majority of consumers use search engines to prepare purchase decisions. 99% of search engine based traffic comes from the first results page.
Therefore, you cannot afford to be found on page two, three or beyond.
Being successful means having more than one website. Your company must be highly visible and easy to find for your target customers.
A strong SEO strategy can help to actively draw attention to your digital channels and thus reach more new customers. The SEO strategy must go hand in hand with a content marketing strategy.
Social media has become an integral part of most people's lives. This new way of communication enables each of us to become active and to be heard. This presents companies with completely new challenges. Every company is present in social media, whether active or passive.
Every brand is discussed on the Social Web and has to face the reactions of consumers - whether they want to or not.
We support companies to understand and use the possibilities of social media. This enables the dialogue with (potential) customers and increases brand awareness.
"50% of marketing spend is wasted money. But nobody can tell me what 50% it is". That quote from Henry Ford still holds true today. Where we can measure marketing, we should do it! Mobile & Web Analytics enables the evaluation of target group actions, as long as you know how to interpret the data. So perhaps the 50% inefficiency that Henry Ford meant can be turned into 30% or less.
Companies do not pursue an end in itself with their offers. They offer their products and services. But these must convey a message and be findable.
Digital marketing enables you to ensure that your products and services are found and positively accepted on the digital channels.
No matter what business model companies pursue, in the end it is always about the customer. That's why it's essential to seek communication with the customer in social media and to place him or her at the centre of our efforts. A fully comprehensive CRM strategy and the use of social media help to achieve this.
just make it simple
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