This article looks at how quantum computing can change and improve web analytics and search engine marketing.
Web Analytics - Unlimited possibilities thanks to quantum computing?
Unfortunately, much of the data that companies already collect today is hardly ever used. While storing it is not a problem, processing it would take up too many resources or is simply not possible with today's computers. Quantum Computer
are at the Evaluation of large amounts of data
and many variables much more powerful due to their design. This concerns both the pattern recognition
as well as the predictive capability
It is entirely conceivable that companies could use the computing power enhanced by quantum computing to customer journey
of their customers even better manipulate
can. In this context, the machine learning
probably play an important role: artificial intelligences
learn the relevant patterns from a multitude of sample data and learn to interact accordingly.
In practice, this could look like a system measuring the dwell time on different pages of a web shop and other custom parameters
in combination with superimposed messages and hints. At the same time, it evaluates which combinations have led to successful completions. If the artificial intelligence is sufficiently trained, it can subsequently take measures tailored to the user profile
, in order to Increase conversion rate
Such complex machine learning processes
would currently still require far too long learning times and would not be able to process enough data for effective action. Quantum computers, however, could bring such systems within reach. The multifactorial analyses
can of course be used in numerous other ways in the Digital marketing
use. In any case, can artificial intelligences trained by user data
based quantum computing can steer users immediately and at any time with the right incentives in the direction of a purchase conclusion.
It is conceivable, for example, that customers can be guided by their behavior and past purchase decisions in emotional and rational buyers
can be divided. Accordingly, the system then provides corresponding properties of the product
in the foreground or shows different product pages
on. Quantum computing will Individualization of marketing
and the customer journey. Online shopping will lose the anonymity that many users perceive as uncomfortable and more personalized
Improved search engine marketing with quantum computing
Since the Group has a own quantum computer
constructed, will Google
will probably be among the first companies to be able to use this new technology for themselves. Of course, the core business of the versatile provider is still the same, Advertising for companies
to switch. With the help of the numerous Google Services
and Access to smartphones
and Smarthomes, the company can offer a unmanageable amount of user data
collect. The generated Profiles
are used when it comes to Optimization of search results
in the famous search engine goes - which, moreover. targeted ads
With a quantum computer, Google can analyze user data even more accurately and in greater detail. With the large number of profiles Google has access to, this could even mean that forward-looking marketing
becomes possible: This allows ads to be placed that users don't even know they need the products yet. In any case, the success of Google Advertising
increase even further through even better analyses. Advertising measures in terms of search engine marketing
will then become even more effective than they already are - the dream of every person in charge in this sector.
It is probable that Google
on the basis of company hardware
a head start in matters of search engine marketing optimized by quantum computing
will secure. But other suppliers will naturally follow suit over time. At the latest when quantum computers are mass-produced, optimization with them will become standard.
Here you can see the whole blog series "How quantum computers will revolutionize digital marketing".