After the great success of the Fokus Online Conference Marketing in November 2019, we are very pleased to be a sponsor and co-organizer again this year! After more than 800 registrations last year, great feedback and results, this year's event has a lot to offer over 4 days.
Short info
The Online Conference will take place from 25 - 28 May 2020 experts and speakers in the field of marketing will give exciting presentations and share their experiences.
This year's main topics are Trends & Strategy, digital marketing, Content Marketing/ Social Media/ SEO and E-Commerce/ Content Commerce/ Content Marketing. The event will always start at 9:00 am with a short opening to the respective focus on that day. This is followed by the 40-minute speeches of the experts. The whole thing will end at about 13:00 h.
To give you as good an overview as possible of what to expect, the following section contains a short program overview of the different days with speaker, topic and time.
Programme overview
Monday, 25. Mai Trends & Strategy
09:00-09:15: Eröffnung
Tanja Grünwald
09:15 - 9:55 a.m.: Connecting Generations - Generation Z in marketing get and keep on board as customers
Keynote] Walter Matthias Kunze (Xing Ambassador für Marktforschung & Trend Research - XING Ambassador Community, Trendquest)
10:00 - 10:40: Die unfairly high customer expectations of brands today (and how to meet them)
Daniel Blank (WE Communications)
10:45 - 11:25: Digitale Transformation in marketing: Content & Communications Factory - the Telefonica solution
