Challenge
One of the challenges was to present the various configuration options of the bikes in a user-friendly manner. The goal was to enable customers to personalize their bikes by selecting specific details, such as the fork, and adapting them to their preferences. The entire configurator had to be manually programmed. Additionally, the 360° visualization of the bike posed a challenge, as it needed to dynamically adjust based on the selected configuration.
"We got to know a perfect asioso team, where all the individual gears in the system mesh together seamlessly. Our set goals, based on the listed tasks, milestones, and responsibilities, were fully achieved. We always experienced the collaboration positively and, in every case, constructively."
Patrick Degner, Regional Business Development / Head of Sales & Marketing steelworks by thyssenkrupp
Solution
The prestige project steelworks by thyssenkrupp was implemented using Pimcore, an open-source software that includes a native e-commerce module. This made it possible to integrate an online shop with a full purchase process and payment handling. The payment module for Pimcore, previously developed by asioso, which allows for an easy Payone integration, was also used for this website.
Since Pimcore also functions as a Product Information Management (PIM) system, it enables centralized management of all product data and seamless distribution to other systems – including headless applications. The website is available in both German and English, ensuring a broad target audience reach.
To promote the online shop, a newsletter function was implemented using Zoho.
Benefits
- The steelworks team at thyssenkrupp can manage the shop independently, including adding new products.
- Simplified content management and streamlined news publishing.
- Ability to deliver personalized content.
- Product personalization to enhance customer experience.
- The Zoho newsletter function allows for the creation, distribution, and analysis of newsletters.
- E-commerce tracking via Google Analytics facilitates data-driven conversion optimization.
- Responsive website for an optimized user experience across all devices.
- Integration of voucher and discount functions.
About thyssenkrupp steelworks
"Built by engineers. Made from steel." – steelworks by thyssenkrupp designs innovative bicycles featuring a pioneering steel frame, manufactured using state-of-the-art production methods and the patented inbike® technology. thyssenkrupp has been producing steel for over 200 years and currently employs around 27,000 people in this sector.
With an annual production of approximately 12 million tons of high-quality flat steel, thyssenkrupp is among the leading producers of this high-tech material. Leveraging its extensive experience as a supplier to the automotive industry, thyssenkrupp applies this expertise in the development, design, and production of steelworks bikes.
