asioso is partner of the Online Focus Conference MARKETING
Published on:
November 13, 2019
Reading time:
minutes
The Online Focus Conference MARKETING deals with exciting trends that will be decisive for marketing work in the short, medium and long term. Under the motto "Three days - three topics" speakers will be available to answer questions on exciting topics, current trends, helpful strategies and methods as well as practical experiences.
asioso is a partner and co-organiser of the Online Focus Conference MARKETING
The conference will take place from 25 to 27 November
Participate now for free
The conference will take place from 25 to 27 November
Participate now for free
The priorities
Strategic marketing
Strategies, trends, market research, statistics ... what are the major disruptors and how must companies position themselves to meet the needs of their markets in the future.
Content Marketing & Content Commerce
What are the content, strategies, tools and channels to generate leads, convert visitors or retain customers? Content should also sell. Find out how this market is developing, what is state-of-the-art, which instruments are particularly suitable and what developments are emerging here.
digital marketing
In the meantime, digital marketing has long outstripped all other disciplines. Here, too, the focus is on current market trends, the leading tools, the importance of machine learning and AI and best practices.
The programme
25 November (Strategic Marketing)
09:00-09:15: Opening
Tanja Grünwald
09:15 - 9:55: How AI makes marketing smarter
Keynote] Steffen Konrath (AI experts/ethics commission of the German AI Association)
10:00 - 10:40: SEO & UX: These user signals are really ranking relevant
Thomas Gruhle (LEAP Digital Marketing GmbH)
10:45 - 11:25 a.m.: Localizing marketing materials faster and more cost-effectively
Holger Tietz & Marc Steffens (Fireguardian)
11:30 - 12:10: Viral marketing
[Keynote] Dr. Pascal Volz (fischerAppelt)
November 26 (Content Marketing & Content Commerce)
09:00-09:15: Opening
Tanja Grünwald
09:15 - 9:55: Why personalization is becoming more and more important in content marketing
Keynote] Klaus Eck (Insider for Content Marketing/Content Strategy & PR-Blogger)
10:00 - 10:40: Everything is content - on a platform for digital marketing transformation
Christoph Reisch (Censhare AG)
10:45 - 11:25: Content is dead - long live content 4.U
Olaf Mörk (marconomy)
11:30 - 12:10: Content Culture - The most successful content strategy for 2020
Damir Dzelalagic (House of Yas)
13:30 - 14:10: Top seller: Content - Top feeling: User Experience
Boris Bean (Arithnea)
14:15 - 14:55: The way to an internationally renowned image magazine (Union Investment Institutional GmbH: Wide angle - from working medium to image carrier)
Markus Jordan (profile workshop Darmstadt) powered by LOUT
15:00 - 15:40: Headless, but not brainless (How to built high speed marketing campaigns that boost your eCommerce)
Timmo Köhler (bitgrip GmbH) & Roberto Vlad (CoreMedia)
November 27 (Digital Marketing)
09:00-09:15: Opening
Tanja Grünwald
09:15 - 9:55: The Power of Context - Digital Marketing from Intelligence to Intelligence
Keynote] Prof. Dr. Heiko Beier (SDI University of Applied Languages)
10:00 - 10:40: Creating individual customer experiences in digital marketing through real-time interaction
Bernd Wagner (Salesforce Germany)
10:45 - 11:25: From keywords to questions: strategies for the new customer journey
Benjamin Prause (Yext GmbH)
11:30 - 12:10: Content Marketing on LinkedIn - A strategy in 4 steps
Verena Zuschnig & Sebastian Norton (LinkedIn)
12:15 - 12:55: Data Economy - Data is the new oil
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