CaaS
In order to effectively influence customers' purchasing decisions, more and more channels must be supplied with content. The effort required to serve all channels is constantly increasing. Since new channels have to be served constantly, the classic methods have become obsolete in many places.
Content-as-a-Service (CaaS) is the solution here:
This is about content being created channel-neutrally by the editorial staff and then made available in a structured form. In most cases this is data in JSON format. The data is then displayed correctly at the touchpoint. The type of presentation is thus up to the touchpoint.
Headless CMS and Decoupled CMS can also be heard more frequently in this context.
There are also other terms related to CaaS, which are also important for us
- Commerce-as-a-Service
The "headless" provision of e-commerce services - Container-as-a-Service
Easy provisioning for container-based virtualization
Simply Omnichannel - Deliver content with Content as a Service
Content as a Service (CaaS) explains
Why Content as a Service (CaaS) is equally important for IT and marketing.
The Right CaaS Approach - Classic CMS vs. Decoupled CMS vs. Headless CMS
Haiilo: Innovative solutions for your business
Discover Haiilo at asioso: Up-to-date technologies for digital transformations.
Frontify: A new approach to brand management
asioso & Frontify: Combination of technologies for outstanding branding and design.
CaaS enters the digital everyday life - Some use cases
Webinar Xing Expert Dialogue - Headless Content Management
Pimcore 6.0, new milestone for faster and transparent management of all kinds of data
CaaS changes your editorial process - rethinking is the order of the day
Introduction to Content as a Service: A small CaaS lexicon
Pimcore Inspire 2019 - we are there again
Avira Operations GmbH & Co. KG
Avira further expands its single source publishing strategy
