On-page SEO: best practices for 2024

On-page SEO is an essential part of search engine optimization that focuses on optimizing individual web pages to improve their position in search engines. For B2B companies, a solid on-page SEO strategy is essential to stand out from the competition and maximize visibility in search engine results. In this article, you will learn which best practices for on-page SEO are particularly relevant in 2024 and how you can optimize titles, meta descriptions and URL structures to achieve better rankings.

Optimization of title tags

Title tags are a decisive factor for a page's ranking and click-through rate (CTR). They act as the first piece of information that users and search engines receive about the content of your page.

Best practices for title tags:

• Relevance and conciseness: title tags should be clear and concise and contain the main keyword. Avoid keyword stuffing and use natural language instead.
• Note length: Keep the title tag under 60 characters to ensure it shows up in full in search results.
• Branding: Incorporate the brand name at the end of the title to create recognition, but only if it makes sense and doesn't lengthen the title too much.

Example: A title tag such as "Efficient project management software for B2B companies | XYZ software" effectively combines relevance, keywords and branding.

Optimizing the URL structure

A well-thought-out URL structure can not only improve the user experience but also facilitate indexing by search engines and emphasize the relevance of your content.

Best practices for URL structures:

• Clear and meaningful: URLs should reflect the content of the page and contain keywords. Use hyphens to separate words instead of underscores.
• Short and concise URLs: Shorter URLs are easier to read and are preferred by search engines. Avoid unnecessary parameters and number sequences.
• Consistency: Maintain a consistent URL structure throughout your website to improve navigation and usability.

Example: A URL such as www.beispielunternehmen.com/blog/on-page-seo-best-practices is clear, relevant and contains the main keyword "on-page-seo-best-practices".

Content optimization and structure

High-quality content that is clearly structured remains at the heart of any on-page SEO strategy. A good structure improves readability and enables search engines to better understand the content.

Best practices for content optimization:

• Use of header tags: use header tags (H1, H2, H3) to structure the content. The H1 tag should contain the main keyword and the subsequent header tags should organize the content logically.
• Multimedia content: Incorporate images, videos and infographics to make the content more engaging and increase dwell time. Make sure to use alt texts for images to maximize their SEO value.
• Internal linking: Place internal links to related content on your website to improve navigation and increase dwell time. This helps search engines understand the relevance and structure of your website.

Example: An article on "On-page SEO" should be clearly structured with sections such as "Why on-page SEO is important", "Optimizing title tags", "Creating meta descriptions" and "The right URL structure" and include links to related topics such as "Off-page SEO".

Conclusion

The best practices for on-page SEO in 2024 focus on precise optimization of title tags, meta descriptions and URL structures, combined with a clear and logical content structure. These elements are crucial to increasing search engine visibility and improving the user experience of your website. By implementing these strategies, B2B companies can increase their SEO effectiveness, achieve better rankings and build a stronger online presence in the long run. Use these best practices to optimize your website for the coming year and achieve your digital marketing goals.