Lecture: The right content formats along the customer journey

Our expert Nico Rehmann will give a presentation on "The right content formats along the customer journey" at this year's MarTech congress on 19.11.2019.

Lecture: The right content formats along the Customer Journey 19.11.2019

The lecture is a so-called Lightning Talk in the category "Recommendations for more enthusiasm in digital customer approach".


The following contents will be discussed in the course of the lecture:

• The four phases of the Customer Journey
• The right content at the right touchpoints
• Procedure for content creation

About Congress

The MARTECH CONGRESS combines two heavyweight topics on new digital marketing technology approaches in one event. At the focus "Dialogue Communication" project managers and experts will discuss experiences with the implementation of digital automation in Lead & Campaign Management.

With the focus on "Digital Experience" the focus is on experiences with the implementation of digital experience concepts and the optimization of content & Commerce concepts.

Further details can be found on the Martech Congress website.